Every bride wants to look picture perfect for her big day. After all, all the attention will be on her! That's why Chhaya Shah, 25, who's getting married this month, decided to get her slightly crooked front teeth fixed. "I was very upset when I got my engagement photos back and saw how bad my smile looked. I had veneers put so that I looked good when I smiled," she said. And she's not the only bride, or girl approaching marriageable age, opting for a cosmetic fix. Smile please
While veneers are one not-so-permanent smile fixing option, getting invisible braces is another, smarter one. Dr Jignesh Kothari, a lingual orthodontist with Evolve Med Spa, says that parents are showing concern for the state of their daughters' teeth.
"But no one wants to socialise with braces on," he adds. "So, these braces are placed behind the mal-aligned teeth. No one realises you're wearing them and they help recontour your teeth to give you what I call a 'power smile'," he says.
The upside: Treatment lasts for four to six months, is more cost effective than regular orthodontic treatment (it costs between Rs40,000 and Rs60,000) and won't (possibly) chip like veneers.
Perfect 10 body
If brides have the smile covered, they want the Shilpa Shetty body and Angelina Jolie pout. "For a bride, it's a big day and her first and last hurrah," says Dr Mohan Thomas, senior consultant cosmetic surgeon, Breach Candy Hospital, Mumbai.
"They want to put their best foot forward and because of an increased awareness (of treatments available) are willing to splurge. And they've all read up on procedures they're interested in," he says adding that he's seen a 5-10% growth in people coming in for cosmetic surgery in the last five years.
"This year, I'd put it at about 15%, and a large number of that are brides in the age group of 19 and 28 years. In some cases, the sister-in-law or mother will also get something done," Dr Thomas adds.
So what are they looking for? Non-surgically speaking, brides are looking for ways to soften lines on grooves on the face, laugh lines and luxuriously plump lips. "Lip plumping is popular. It adds that extra oomph and makes the bride stand out," says Dr Thomas.
Breast augmentation is another 'very big' trend. "Women come in a year before, for implants. They're driven by Bollywood/Hollywood paranoia and think themselves inadequate, or think they're disproportionate," he says, adding that at times, when women lose more than 10% of their body weight, everything "goes south", it sags, so implants and a breast lift are necessary.
Also popular are body contouring or liposuction (myth: it's not about weight loss, but giving shape to the body) and rhinoplasties. "I've done as many as a dozen body contouring procedures in the last three months and quite a few of them will be getting married next month," says Dr Thomas.
Surgical procedures cost upwards of Rs60,000, and cosmetic surgeons warn that brides should make sure doctors use only US FDA-approved implants and fillers.
The basic stuff
Brides opting for a less extreme make over are happy with the more basic bridal packages. Exfoliating and de-tanning, lightening the skin around the underarms, the bikini area, neck and knees are hot wedding-time treatments.
Dermatologist Dr Apratim Goel says, "I've seen that lots of brides go in for non-invasive treatments. And sometimes, they're too stressed out to sit through full treatments and want short cuts."
Botox - to remove crows' feet from around the eyes and line around the mouth - and skin whitening are also frequently requested. In fact, the whitening can be done even between wedding functions. "It gives an instant brightening effect. In fact, even the fairest of brides want this enzyme-based treatment… Since the effect doesn't last very long, we ask brides to come as close to the wedding date as possible," says Dr Goel.
What's also in demand, says Dr Goel is the accent ultra treatment. "Sometimes a loosening of the skin occurs and brides have double chins, which looks bad in photos, so we tighten it for them." The treatment is a combination of ultrasound and radio frequency, that takes just an hour long, isn't painful and "doesn't leave the skin looking red and puffy."
While veneers are one not-so-permanent smile fixing option, getting invisible braces is another, smarter one. Dr Jignesh Kothari, a lingual orthodontist with Evolve Med Spa, says that parents are showing concern for the state of their daughters' teeth.
"But no one wants to socialise with braces on," he adds. "So, these braces are placed behind the mal-aligned teeth. No one realises you're wearing them and they help recontour your teeth to give you what I call a 'power smile'," he says.
The upside: Treatment lasts for four to six months, is more cost effective than regular orthodontic treatment (it costs between Rs40,000 and Rs60,000) and won't (possibly) chip like veneers.
Perfect 10 body
If brides have the smile covered, they want the Shilpa Shetty body and Angelina Jolie pout. "For a bride, it's a big day and her first and last hurrah," says Dr Mohan Thomas, senior consultant cosmetic surgeon, Breach Candy Hospital, Mumbai.
"They want to put their best foot forward and because of an increased awareness (of treatments available) are willing to splurge. And they've all read up on procedures they're interested in," he says adding that he's seen a 5-10% growth in people coming in for cosmetic surgery in the last five years.
"This year, I'd put it at about 15%, and a large number of that are brides in the age group of 19 and 28 years. In some cases, the sister-in-law or mother will also get something done," Dr Thomas adds.
So what are they looking for? Non-surgically speaking, brides are looking for ways to soften lines on grooves on the face, laugh lines and luxuriously plump lips. "Lip plumping is popular. It adds that extra oomph and makes the bride stand out," says Dr Thomas.
Breast augmentation is another 'very big' trend. "Women come in a year before, for implants. They're driven by Bollywood/Hollywood paranoia and think themselves inadequate, or think they're disproportionate," he says, adding that at times, when women lose more than 10% of their body weight, everything "goes south", it sags, so implants and a breast lift are necessary.
Also popular are body contouring or liposuction (myth: it's not about weight loss, but giving shape to the body) and rhinoplasties. "I've done as many as a dozen body contouring procedures in the last three months and quite a few of them will be getting married next month," says Dr Thomas.
Surgical procedures cost upwards of Rs60,000, and cosmetic surgeons warn that brides should make sure doctors use only US FDA-approved implants and fillers.
The basic stuff
Brides opting for a less extreme make over are happy with the more basic bridal packages. Exfoliating and de-tanning, lightening the skin around the underarms, the bikini area, neck and knees are hot wedding-time treatments.
Dermatologist Dr Apratim Goel says, "I've seen that lots of brides go in for non-invasive treatments. And sometimes, they're too stressed out to sit through full treatments and want short cuts."
Botox - to remove crows' feet from around the eyes and line around the mouth - and skin whitening are also frequently requested. In fact, the whitening can be done even between wedding functions. "It gives an instant brightening effect. In fact, even the fairest of brides want this enzyme-based treatment… Since the effect doesn't last very long, we ask brides to come as close to the wedding date as possible," says Dr Goel.
What's also in demand, says Dr Goel is the accent ultra treatment. "Sometimes a loosening of the skin occurs and brides have double chins, which looks bad in photos, so we tighten it for them." The treatment is a combination of ultrasound and radio frequency, that takes just an hour long, isn't painful and "doesn't leave the skin looking red and puffy."
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